The Most Enticing Benefit-Driven Headline You Can Write Goes Here
Learn to be able to achieve this incredible goal⌠even if you have this [major objection]!
Product Benefits
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Huge benefit 1
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Huge benefit 2
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Huge benefit 3
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This subheading should target a pain point that your online course can solve
The format for this section is known as PAS: Pain, Agitation, Solution. Start by identifying your customerâs pain. Show them that you understand their problem.
Donât rush to introduce your course, but instead be really specific when you describe exactly how it feels to have this problem. You want your reader to start nodding and thinking âYes, thatâs exactly my problem!
Once youâve really made the pain clear, itâs time to agitate it. Indulge in how this problem gets worse. Why is it frustrating? Why does it feel so awful? What is it that makes the problem so problematic?
After a few short paragraphs, you should have your readers 100% focused on the issue and how bad it is.
If you are writing a long-form sales page, this is the section that would grow the most. You could expand this into a blog post format, with a content pattern that explores the customerâs pain even further. Add images, icons, subheadings, quotes and more.
If youâve written this section well, your visitors should be wanting a solution by the end of it. Theyâll be hoping that youâre about to turn things around and relieve their pain for them.
And you areâŚ
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Here you want to write a short paragraph that quickly explains exactly what your online course is and how itâs the perfect solution to the problems youâve been talking about in the previous section. Keep it short, but provide the essential information they need to be able to make sense of whatâs coming. For example, make sure they know that itâs an online course designed to teach them how to achieve their goal.
Hereâs what people are saying about the course
This paragraph is optional, but you might want to use it to introduce your upcoming testimonials. Since youâve just introduced your course, they should focus on how the course helped customers to obtain a huge benefit. If you havenât got great testimonials yet, then check out our the secret to getting raving testimonials for your online course
Marie Fisher
Developer
Pull out a few key words for a testimonial title
Since these 3 testimonials are just after youâve introduced your course, they should focus on how the course helped customers to obtain a huge benefit.
Carl Numan
Hotel Manager
Pull out a few key words for a testimonial title
Since these 3 testimonials are just after youâve introduced your course, they should focus on how the course helped customers to obtain a huge benefit.
Gary Howard
Photographer
Pull out a few key words for a testimonial title
Since these 3 testimonials are just after youâve introduced your course, they should focus on how the course helped customers to obtain a huge benefit.
About The Course Teacher, Author Name
Write this section in third-person, meaning you should not use the words âIâ or âWeâ or âMeâ. Instead, talk about the author objectively using 'he' or 'she' even if you are the author! Itâs time to show off your achievements and prove why you are the right person to be writing this topic.
But just after youâve talked yourself up, make sure you end on a friendly note. You donât want to sound intimidating, you want to sound knowledgeable and friendly.
Statistics
12
Best Online Course Awards
2300
Copies Sold
1800
5* Reviews
The Most Enticing Benefit-Driven Headline You Can Write Goes Here
Learn to be able to achieve this incredible goal⌠even if you have this [major objection]!